Olympus Press Release: The legend returns

June 16, 2009
By

The secret is out. The new Olympus Pen is revealed.

It’s not a compact, it’s not an SLR, it’s a Pen.

When he originally designed the first of many Pen cameras, Maitani could not have suspected that he was starting a revolution. Selling over 17 million units, the Pen became one of the most trusted, popular, and successful camera series ever. The removal of the mirror box in the 21st century has brought the legendary series back. Mirror-less
construction is the foundation for both the Olympus Pen E-P1?s stunning new design and its remarkably compact size. Everyone will fall in love with the camera?s irresistible retro-look. It is reminiscent of the classic Olympus Pens, which were cherished for their compactness, usability, and affordable price.

Five decades later, the E-P1 promises to honour the memory of its famous forefathers. It hails the beginning of the next generation of the digital era. In addition to all the advantages of Olympus imaging technology, the new ultra-compact hybrid device can even record HD quality movies with sound and stunning creative effects familiar from still photography. In addition to the application of Art Filters, it includes the ability to vary depth of field, angle of
view, and autofocus during recording.

The Olympus Pen E-P1 reinvents high-end stylish photography for the new millennium. The new model and its two accompanying Micro Four Thirds lenses will hit stores in July 2009.

Standard Kit Price £699.99 with 14-42 Zoom lens

The Olympus Pen E-P1 main features:

Small & stylish design

  • Extremely small and light-weight Micro Four Thirds System
  • Stylish design with metal finish
  • Two colours

SLR image quality

  • 12.3 Megapixel Live MOS Sensor
  • TruePic V image processor
  • Built-in IS with max. 4 EV steps efficiency
  • Adapter for all ZUIKO DIGITAL & OM lenses

Easy operation

  • New developed GUI for easiest operation via Live Control
  • Automatic recognition of common scenes possible with i-Auto
  • Clear skin with e-Portrait
  • Two dials for easy handling
  • Face Detection and Shadow Adjustment Technology
  • 20 shooting modes (5 exposure modes, i-Auto mode, 14 scene modes)

Creativity & HD Movie

  • HD Movie with stereo sound featuring depth of field and Art Filters
  • Art Filters, Multi-Aspect ratios
  • Multi Exposure function
  • Art Filters can be applied to previously taken RAW images in the camera and with Olympus software
  • Enhanced creativity with special lenses e.g. fisheye is available via Four Thirds lens adapter

Additional features of the Olympus Pen:

  • HDMI TV interface
  • Linear PCM sound recording
  • Level gauge
  • Hi-Speed USB 2.0 interface
  • Three frames per second with sequential shooting (max 14 in RAW mode)
  • ISO 100-6400 for wide-ranging sensitivity
  • Versatile bracketing functions for white balance and exposure
  • Reliable Supersonic Wave Filter dust reduction system
  • Based on the Micro Four Thirds Standard
  • Wide dynamic range in highly lit areas
  • Simultaneous writing of RAW and JPEG
  • SD memory card (SDHC compatible)
  • High-speed data writing and lossless RAW compression for quick processing
  • Large 7.6cm/3.0″HyperCrystal LCD
  • AE/AF lock functionality for individual customisation
  • Auto gradation adjustment to prevent blown highlights and blocked-in shadows
  • Remote release possible via the optional remote cable RM-UC1

The Olympus Pen E-P1 is available in the following configurations:

New accessories:

* 35mm equivalent

Retail Price Guide

E-P1 Body silver 599.99
E-P1 Body white 599.99
E-P1 & 14-42mm 1:3.5-5.6 silver/black 699.99
E-P1 & 14-42mm 1:3.5-5.6 silver/silver 699.99
E-P1 & 14-42mm 1:3.5-5.6 white/silver 699.99
E-P1 Pancake Kit silver & OVF 749.99
E-P1 Pancake Kit white & OVF 749.99
E-P1 & 14-42mm 1:3.5-5.6 &
17mm 1.2.8 silver/silver/black & OVF 849.99

Lenses and adapters
ES-M1728 silver 289.99
EZ-M1442 silver 289.99
EZ-M1442 black 289.99
MF-2 149.99
MMF-1 149.99

Article
FL-14 159.99
VF-1 99.99
LC-37 9.99
LC-40.5 9.99
BC-2 6.99
LR-2 6.99

Article
CS-10B White Leather Body Jacket 59.99
CS-10B Dark Brown Leather Body Jacket 59.99
CSS-S109LL White Leather Strap 49.99
CSS-S109LL Dark Brown Leather Strap 49.99

HOT NEWS – Special Public Preview Events in the UK:

To honour the Pen 50 Year anniversary – the first 50 people to order a Pen Digital Kit on the day will receive a limited edition £300 Cross Fountain pen with engraved plaque and be one of the first to receive their new Pen Camera just a few days after this launch event.

The camera will then be available for demonstration at the New Oxford street store from the 26th onwards.

Saturday June 27th there will be further previews at:

Jessops:
Cardiff
Birmingham
Bristol
Glasgow Sauchiehall St

London Camera Exchange – Norwich
Jacobs – Leicester
Frank Wilkinsons – TBC

EP1 SHORTGUIDE -pdf file

Olympus Website

For full up to date specification and a the Pen story please visit: www.olympus.co.uk/pen

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