With the Olympus µ TOUGH-6010, photographers never have to worry about going where a camera can’t take the knocks. In addition to being freezeproof to -10 C, it is waterproof to 3m* and provides shockproof protection against drops of up to 1.5m**. The versatile 3.6x wide optical zoom (28-102mm***) seen on the TIPA award winning µ TOUGH-8000 is also on board for great group photos or close-ups of distant subjects. To make those shots even more memorable, the µ TOUGH-6010 now features inspiring Magic Filters. By applying Pin Hole, for example, images will seem to have been taken with a traditional pin hole camera. Pop Art, Fish-Eye, and Sketch add interesting effects of their own. What’s more, Dual Image Stabilisation keeps images blur-free even in rough and tumble environments. And so you’re always ready for that perfect shot, a practical Tap Control mode gives even gloved-hands easy access to a range of settings which can be viewed on the 6.9cm/2.7” HyperCrystal III LCD. The display’s new “triple coating” protects it against reflection, scratches, and moisture to ensure comfortable shooting on the ski slopes and under water.

Since you don’t get a second chance for the perfect shot in the heat of the action, the µ TOUGH-6010 also boasts a range of clever functions. Delivering perfect images of once in a lifetime moments i-Auto Mode, for example, automatically adjusts camera settings to one of five recognised commonly-used scenes. In addition, Advanced Face Detection Technology detects up to 16 faces for consistent quality across group portraits. And for a flawless look under tough conditions, Beauty Mode is on hand to smooth out imperfections and leave subjects looking refreshed.

The shockproof, waterproof, and freezeproof µ TOUGH-6010 is a sturdy and reliable companion that will meet any challenge. It arrives in stores in July 2009 along with a new software version: Olympus Master 2.2 for more image management and editing possibilities.

The Olympus µ TOUGH-6010 – main features:

• Shooting when it’s getting tough, wet and cold – shockproof to 1.5m**, waterproof to 3m* and freezeproof to -10°C
• Available in Titanium Grey, Turquoise Blue, Lava Red
• High-precision 3.6x wide optical zoom (28-102mm***) to capture great scenes through to stunning close-ups even in extreme conditions
• Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• TAP Control Menu for great convenience
• 12 Megapixels to make poster-size prints
• 6.9cm/2.7” HyperCrystal III LCD for best ever preview even in brilliant sunlight and at extreme angles (230,000 dots)
• Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces. In combination with Shadow Adjustment Technology other main parts of the picture are also correctly exposed.
• The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
• Spice up your pictures with built-in Magic Filters
• Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
• xD-Picture Card and microSD**** Card compatible

Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

Beauty Mode
Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

i-Auto mode
This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.

Magic Filters
Enables special artistic effects to be created directly in the camera.
Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

microSD compatibility
A special attachment comes bundled with this camera which provides for microSD card compatibility in addition to being able to use xD-Picture Cards.

Shadow Adjustment Technology
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

TAP Control mode
“TAP Control Mode” is a unique interface that lets users access a range of camera functions by simply tapping on the camera body. Quick View mode, Scroll Playback Pictures and a user-defined function (Flash or SAT) can be accessed by tapping at particular points of the camera.

It’s not a compact, it’s not an SLR, it’s a Pen.

When he originally designed the first of many Pen cameras, Maitani could not have suspected that he was starting a revolution. Selling over 17 million units, the Pen became one of the most trusted, popular, and successful camera series ever. The removal of the mirror box in the 21st century has brought the legendary series back. Mirror-less
construction is the foundation for both the Olympus Pen E-P1?s stunning new design and its remarkably compact size. Everyone will fall in love with the camera?s irresistible retro-look. It is reminiscent of the classic Olympus Pens, which were cherished for their compactness, usability, and affordable price.

Five decades later, the E-P1 promises to honour the memory of its famous forefathers. It hails the beginning of the next generation of the digital era. In addition to all the advantages of Olympus imaging technology, the new ultra-compact hybrid device can even record HD quality movies with sound and stunning creative effects familiar from still photography. In addition to the application of Art Filters, it includes the ability to vary depth of field, angle of
view, and autofocus during recording.

The Olympus Pen E-P1 reinvents high-end stylish photography for the new millennium. The new model and its two accompanying Micro Four Thirds lenses will hit stores in July 2009.

Standard Kit Price £699.99 with 14-42 Zoom lens

The Olympus Pen E-P1 main features:

Small & stylish design

• Extremely small and light-weight Micro Four Thirds System
• Stylish design with metal finish
• Two colours

SLR image quality

• 12.3 Megapixel Live MOS Sensor
• TruePic V image processor
• Built-in IS with max. 4 EV steps efficiency
• Adapter for all ZUIKO DIGITAL & OM lenses

Easy operation

• New developed GUI for easiest operation via Live Control
• Automatic recognition of common scenes possible with i-Auto
• Clear skin with e-Portrait
• Two dials for easy handling
• Face Detection and Shadow Adjustment Technology
• 20 shooting modes (5 exposure modes, i-Auto mode, 14 scene modes)

Creativity & HD Movie

• HD Movie with stereo sound featuring depth of field and Art Filters
• Art Filters, Multi-Aspect ratios
• Multi Exposure function
• Art Filters can be applied to previously taken RAW images in the camera and with Olympus software
• Enhanced creativity with special lenses e.g. fisheye is available via Four Thirds lens adapter

Additional features of the Olympus Pen:

• HDMI TV interface
• Linear PCM sound recording
• Level gauge
• Hi-Speed USB 2.0 interface
• Three frames per second with sequential shooting (max 14 in RAW mode)
• ISO 100-6400 for wide-ranging sensitivity
• Versatile bracketing functions for white balance and exposure
• Reliable Supersonic Wave Filter dust reduction system
• Based on the Micro Four Thirds Standard
• Wide dynamic range in highly lit areas
• Simultaneous writing of RAW and JPEG
• SD memory card (SDHC compatible)
• High-speed data writing and lossless RAW compression for quick processing
• Large 7.6cm/3.0″HyperCrystal LCD
• AE/AF lock functionality for individual customisation
• Auto gradation adjustment to prevent blown highlights and blocked-in shadows
• Remote release possible via the optional remote cable RM-UC1

The Olympus Pen E-P1 is available in the following configurations:

• E-P1 Kit Silver/Black (E-P1 body silver & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens black)
• E-P1 Kit Silver/Silver (E-P1 body silver & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens silver)
• E-P1 Kit White/Silver (E-P1 body white & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens silver)
• E-P1 Pancake Kit Silver (E-P1 body silver & M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens silver & VF-1)
• E-P1 Pancake Kit White (E-P1 body white & M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens silver & VF-1)
• E-P1 Double Lens Kit (E-P1 body silver & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens silver & M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens silver & VF-1)

New accessories:

• M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens
• M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lensMMF-1 adapter for all Four Thirds lenses
• MF-2 adapter for all OM lenses
• FL-14 flash
• VF-1 external optical view finder
• Leather strap in white and brown
• Leather body jacket in white and brown

* 35mm equivalent

Retail Price Guide

E-P1 Body silver 599.99
E-P1 Body white 599.99
E-P1 & 14-42mm 1:3.5-5.6 silver/black 699.99
E-P1 & 14-42mm 1:3.5-5.6 silver/silver 699.99
E-P1 & 14-42mm 1:3.5-5.6 white/silver 699.99
E-P1 Pancake Kit silver & OVF 749.99
E-P1 Pancake Kit white & OVF 749.99
E-P1 & 14-42mm 1:3.5-5.6 &
17mm 1.2.8 silver/silver/black & OVF 849.99

Lenses and adapters
ES-M1728 silver 289.99
EZ-M1442 silver 289.99
EZ-M1442 black 289.99
MF-2 149.99
MMF-1 149.99

Article
FL-14 159.99
VF-1 99.99
LC-37 9.99
LC-40.5 9.99
BC-2 6.99
LR-2 6.99

Article
CS-10B White Leather Body Jacket 59.99
CS-10B Dark Brown Leather Body Jacket 59.99
CSS-S109LL White Leather Strap 49.99
CSS-S109LL Dark Brown Leather Strap 49.99

HOT NEWS – Special Public Preview Events in the UK:

To honour the Pen 50 Year anniversary – the first 50 people to order a Pen Digital Kit on the day will receive a limited edition £300 Cross Fountain pen with engraved plaque and be one of the first to receive their new Pen Camera just a few days after this launch event.

The camera will then be available for demonstration at the New Oxford street store from the 26th onwards.

Saturday June 27th there will be further previews at:

Jessops:
Cardiff
Birmingham
Bristol
Glasgow Sauchiehall St

London Camera Exchange – Norwich
Jacobs – Leicester
Frank Wilkinsons – TBC

EP1 SHORTGUIDE -pdf file

Olympus Website

For full up to date specification and a the Pen story please visit: www.olympus.co.uk/pen